The world of Social Media Marketing is truly a competitive one. With its immense demand, sometimes we feel compelled to post fast and post often. But before you rush to publish your next post, I want to make an appeal to your sense of Strategy.
In my many years of working with SMEs, there is one mistake I keep seeing companies make. They do not track their digital channels. Be it Social Media, or Email, or even your Website, you cannot improve what you aren't measuring.
The SCALE 360º program run by the Aspen Network of Development Entrepreneurs (ANDE) from July to August 2025, was a Business Development Service Provider's (BDSP) goldmine. I participated in the program as a TMC partner, but came back with many lessons also applicable in Insight Labs. This blog post covers some of what I learnt, and gives you an insight into what the program was about. For a deeper dive, please visit the TMC Blog post.
It's been a good number of months since I last posted to this blog. Quiet months, but not idle months. In fact, in the last few months, we have done some commendable things! Pull up a chair, and let me tell you all about it.
This blog post takes you behind the scenes of our very first project as a Digital Marketing Service Provider. At TMC Insight Labs, we're all about driving digital innovation, and digital marketing is one of our core strengths. So, when Shelter Origins, an affordable housing NGO, tapped us to help them amplify their mission, we knew it was the perfect m atch!