Over the last 2 months or so, I have been engaged in a Data Analyst Internship to boost my data analysis skills and acquire some more real world experience. As you may know, I have been involved in a number of programs over the years to help me acquire these skills and learn how to apply them practically. This latest program was all about practicality. Each week came with a lesson, some mentorship, and an individual project for every student in my cohort.
As a Computer Science graduate turned Software Engineer, my first foray into Data Analytics was implementing Google Analytics for the websites I developed and managed. Tracking their data to monitor performance helped answer the following questions...
As a company, TMC Insight Labs is really just getting started. Which is why I believe it is important to get off on the right foot by being clear about what we believe, who our ideal clients are, and why.
The world of Social Media Marketing is truly a competitive one. With its immense demand, sometimes we feel compelled to post fast and post often. But before you rush to publish your next post, I want to make an appeal to your sense of Strategy.
In my many years of working with SMEs, there is one mistake I keep seeing companies make. They do not track their digital channels. Be it Social Media, or Email, or even your Website, you cannot improve what you aren't measuring.