This blog post takes you behind the scenes of our very first project as a Digital Marketing Service Provider. At TMC Insight Labs, we're all about driving digital innovation, and digital marketing is one of our core strengths. So, when Shelter Origins, an affordable housing NGO, tapped us to help them amplify their mission, we knew it was the perfect m atch!
Our initial engagement with Shelter Origins was for the period of 1 quarter, that is, 3 months. During this time we were to manage their Twitter/X, Facebook, and Instagram accounts, posting content on a daily basis, to generate interest. We hoped that this would lead to an uptick in sales, and increased income for the company.
But here at TMC Insight Labs, we don't just hope, we measure and track every move. Since Shelter Origins' website, was not an e-commerce site, we focused on the next best thing to sales, traffic and engagement. By using these metrics, we could clearly see how our Social Media activities were driving people to the website and sparking direct engagement on the various Social Media Platforms.
In our first week of the campaign, launch day was the most successful day on the website. Showing that the kickoff strategy was effective. After launch however, things calmed down where we would've liked them to build up. So we decided to employ a new strategy. With this new strategy, not only did we see improved results, but by the end of the second month, we were beating our launch day results! We discovered that consistency was key to maintaining this momentum, but we hit a bump in the road during our third month, where we wavered a bit.
That said, the results of our quarter of engagement offline were tremendous. Shelter Origins reported an uptick in enquiries and more interest from the general public. They were even invited to exhibit at an affordable housing event where they were able to showcase their offering! These results have encouraged Shelter Origins to engage with us again, and we hope they will encourage you too.
As for our lessons learned from this engagement?
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The value of consistency cannot be overestimated. We might've seen even greater results if not for the dip in month 3.
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Video content is highly effective. This was the turnaround strategy that we employed in month 2 that led us to better outcomes. And finally,
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We can do what we promise. So when we say: "We exist to propel you on your digital transformation journey so that you can unlock the data insights that technology brings." Please believe us.
Signed,
Damola Mabogunje
For TMC Insight Labs