The world of Social Media Marketing is truly a competitive one. With its immense demand, sometimes we feel compelled to post fast and post often. But before you rush to publish your next post, I want to make an appeal to your sense of Strategy.
In my many years of working with SMEs, there is one mistake I keep seeing companies make. They do not track their digital channels. Be it Social Media, or Email, or even your Website, you cannot improve what you aren't measuring.